Start by clicking here to watch this brief video.
WOW! All I can say is WOW! What are the human engagement factors:
Use of technology and innovation - enough said!
Use of story - what are the bears doing? what’s going to happen to them in the end?
Use of emotions - the bears are cute, makes us feel warm, and they’re working together, makes us feel good to watch
Use of awareness/attention - since this is something we don’t typically see in advertising, our brains are drawn to what’s happening.
Great job Coke!
ENGAGE: Let’s look at your engagement efforts and see how you can create more impact. Click here to contact me and let’s get started.
GO FURTHER: I’d love to hear your thoughts. Feel free to comment below or send me a message.
EMOTION DRIVES ACTION!
#humanizingtechnology #userexperience #humanengagement #emotionAI