Coke Nails It With EQ!

Start by clicking here to watch this brief video.

WOW! All I can say is WOW! What are the human engagement factors:

Use of technology and innovation - enough said!

Use of story - what are the bears doing? what’s going to happen to them in the end?

Use of emotions - the bears are cute, makes us feel warm, and they’re working together, makes us feel good to watch

Use of awareness/attention - since this is something we don’t typically see in advertising, our brains are drawn to what’s happening.

Great job Coke!

ENGAGE: Let’s look at your engagement efforts and see how you can create more impact. Click here to contact me and let’s get started. 

GO FURTHER:  I’d love to hear your thoughts. Feel free to comment below or send me a message.


#humanizingtechnology #userexperience #humanengagement #emotionAI