Post #4:  Brains and Business

This is Part 4 of my four-part series on the brain and business.  Here we’ll look at how the information presented in Post #1-3 comes together and how it impacts your business.

By now, hopefully you’ve read Posts 1-3 of the series (click here for links: 1, 2, 3).  To recap:

  • Post 1:  Basic brain parts that are involved each time an individual engages with you (whether it’s as an individual, your product/service, your sales and marketing efforts, etc.).
  • Post 2:  Two modes of thinking, System 1 and System 2.  System 1 – intuition/impulse.  System 2 – engaged/analytical.
  • Post 3:  Two types of memory:  Explicit and Implicit.  Explicit = conscious, implicit = unconscious. 

So why should this matter to you?  We’ll explore the significance in three categories:  Marketing, Corporate Culture, and Leadership:

  • Marketing
    • You’re doing a major sales pitch to first-time customers:  The Post 1 brain parts from your audience members are rapidly scanning you, your team, your material for any signs of potential threat.
    • You have a product display for your latest Lancome product.  You engage AR technology and set up a talking display (click here to read post on AR and Marketing).  System 2 kicks in with full attention since you’ve engaged the element of surprise, and Post 1 brain parts are rapidly assessing the situation since it’s a new type of experience.
  • Corporate Culture
    • John did a great job in his presentation to the client, but as the VP you have some constructive feedback to give him.  Unbeknownst to you, John grew up with a very critical father, so based on his implicit memories he internalizes any feedback as, “I’m not good enough.”  Your feedback session doesn’t go so well, you sum it up to, “John’s not open to growth and probably not a good candidate for leadership,” perhaps missing the opportunity to foster his development.
    • You have an important training for your team members.  Because the training is conducted as a stream of endless information, System 2 is less likely to get involved as you “zone out.”  Had you conducted the session in a way that was more engaging, System 2 would have been brought into awareness and the information would be better retained. 
  • Leadership
    • In the post on EQ in Leadership, we discussed how the behavior you model impacts your organization.  In line with that, what awareness do you have of the implicit memories you house as a result of your history that affect how you engage with your team?  For example, did you grow up as an immigrant in the US, and did that influence your definition of strong work ethic?  How does that translate into your management style?
    • When engaging with your team, what steps do you take to engage your EQ and be considerate of the experiences that have shaped who they are as individuals?

ENGAGE:  Want to dig deeper into how this information is impacting your bottom line?  Need help implementing any of this information into your organization?  Click here to contact me and discuss further.