A recent article by AR expert Phill Dodd of Jam3 discussed tools for designing a complete immersive AR experience. Let’s explore one piece of his advice in particular:
“A multi-sensory approach. Often a multi-sensory approach works best. For instance, you can add a hum that increases in volume the closer you get to a highlighted object, or a section of narration that hints at what to do next when interacting with an object or character.”
I do alot of public speaking on emotional intelligence, including as it relates to increasing engagement in product design. One of the things I actively discuss is using multi-sensory engagement…if you’re not using all the senses, what might you be leaving on the table? As part of these talks, I often bring props to engage all the different senses (something to smell, eat, etc) and ask the audience how each prop makes them “feel”. Often times, the response I get is not a feeling, so I keep working with the audience to connect to the feeling.
In your multi-sensory approach, whether for your AR platform or otherwise, you’ll want to identify what feelings are being created by your engagement (for example, is addition of the hum creating a feeling of urgency?) and assess whether the feeling created is in fact in alignment with your intention.
As feelings are the language your body uses to communicate, what better way to start a conversation!
ENGAGE: Do you need help engaging more senses in your design efforts? Click here to contact me and let’s take a look.
GO FURTHER: I’d love to hear your thoughts. Feel free to comment below or send me a message.
EMOTION DRIVES ACTION!
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